What if nearly everything you learned about working with clients is based on demonstrably false 18th Century ideas about how the human brain experiences conflict and makes decisions and choices?
What if emotion, not reason, drives the train? What if the upholstery on your conference room chairs matters as much as the force of your arguments in settling cases?
What if providing cold drinks vs. hot drinks changes trust levels for you, your client, and everyone else in the room?
